360 Spin Photography

The ability to view a product in 360° gives the consumer that feeling of handling a product, increasing turnover rates.

A 360° product spin consists of  anywhere from 12 to upward of 48  images, photographed separately and presented to the client in sequence. The most common rotation is along the Y axis. Because they are individual images some special effects can be incorporated into the spin such as; product opening and closing, switching from one axis rotation to a second axis and more.

Some products can benefit from alternate rotations, such as along the X axis, which rotates the image front to back rather than side to side. Since these rotations are created from multiple individual images, you can customize the rotations for a unique view of your product.

Combine this with a few select static "features" images and you can give your customers an unparalleled  experience.

A personalized experience

For effective presentation of a product in a rotation the minimum number of images can be as few as 6 per rotation or a maximum of 48. Depending on the design of your website, the software installed¹ to handle 360°rotations and type of product being displayed the number of rotations can be customized accordingly. Typical rotations are; 6, 8, 12, 16, 24 and 48 (as seen above².)

Aside from the standard rotation "on axis", as shown above, additional rotations along a secondary axis can also be introduced into the frame set to emphasize a feature or other aspect of a product. Combining two different axis rotations will be considered as two separate rotations even if they'll be combined into one for the final product. Alternate frames can also be introduced into a frame set to create special effects, such as opening a compartment, extending a feature or looking into an opening,.

I will work with you, your website manager or art department to ensure all products photographed in 360° will be delivered ready to implement seamlessly into your website.

¹ Please note that a 360° view of your product requires specialized back end software to display your product in an interactive environment for your customers. There are too many available to list them all. Check with your website manager to ensure this service gets properly implemented into your e-commerce enabled site.

² The samples presented here are not fully responsive 360° product views and are only for demonstration purposes only. The speed of a rotation will ultimately be determined by the end user.