What is Social Media Branding

The marketing phrase of the millennia has become Social Media Branding. Social media is about being social. The mood and tone of your company’s branding has to reflect current social standards. It is no longer about hard selling your products or services but rather to humanize your business to your audience.

Today, social media has become one of the primary methods the public searches for, and finds, information on just about everything. From where the best local restaurants are to what the best rated products to buy are. Keep in mind that these ratings are peer based organic ratings and referrals. Social media has come a long way from cat memes and baby photos.

Where does your business fit in?

When your business is seen throughout your social media marketing, potential clients are able to see who they will be working with. They get a glimpse into the people and processes, and they can imagine themselves being a part of that experience.

Social media branding is about giving your clients and potential clients an inside view of your company’s personality. Your business needs to connect with your audience and engage with them on a much deeper level than ever before. Instead of throwing facts, statistics, and testimonials at your audience, focus on making your brand thoughtful, memorable and real.

Building a following

When creating your brand message, think about what your audience needs from you, aside from a product or service. Consider the emotion you want to evoke in your audience every time they interact with your brand. Your audience may forget what you say, but they will not forget how you made them feel.

This is important because emotions drive purchase more than logic. Craft your stories with care in order to strike emotional chords with your audience. These stories can come from a variety of sources; a public relations event, celebrating an employee’s achievement, reaching a corporate milestone and more. Use these stories to start conversations or ask for some form of engagement.

Once your audience knows, trusts, and likes you, they will more likely buy from you. At the very least, you’ll have created relationships with people who will become advocates for years to come.

Building your library

The long term goal of brand photography subscription is to build a library of relevant, targeted and branded images that are flexible enough to be utilized in a wide variety of marketing materials. From blog and Facebook posts to printed fliers, corporate reports and more. To accomplish this, I offer a three tiered subscription service to best meet your needs.

Stand alone plans

A subscription plan isn’t for everyone. It could be budget issues, reservations about committing to an annual plan or you just need something specific without getting into a big production. That’s okay too, I have you covered.

We can can schedule a single half day session (3~4 hrs.)  or full day (6~8 hrs.) session for one low flat fee that fits your needs. Images will be edited and digitally delivered within ten (10) business days.

*Models, equipment and assistant fees billed separately of the basic subscription fee and based on individual requirements above and beyond the standard package offerings.

What You Get

Whether you decide to go with a subscription or the stand alone plan, you will receive a specified number of professionally produced and edited high resolution licensed images. All images will be delivered to you via a private, password protected gallery on my website.

What is a License?

A license is a written agreement for the use of an image between the licensor, me the photographer, and the licensee, you the end user. All images carry an exclusive, perpetual, unlimited, worldwide and non-transferable license. The only restrictions are that these images can not be sold or used by anyone other than your company. I retain copyright.