e-commerce, on white, composites, 360° rotations
Internet sales and social media have raised competition in this new and rapidly evolving marketplace. What worked in the past has limited impact now. Responsive images that boosts customer turnover helps increase your sales potential.
print & online menus, social media, food, beverage
Restaurant patrons will regularly visit Google, Yelp, Open Table or Zagat and other internet sites to read reviews and browse menus. Tasteful images convey a sense of the ambiance and tone that bring in reservations.
social media, lifestyle, promotional
Building brand awareness has expanded into social media circles and the competition is high. Leverage your brand with carefully constructed images that promotes your products or services in their best light.
website, business cards, annuals, social media
No longer reserved for corporate CEOs, politicians and realtors, the headshot is a vital tool for anyone doing business on LinkedIn, Facebook, Instagram, Etsy and the countless other social media platforms. Cellphone clicked selfies and quick snapshots are surefire failures and instant business killers.
2019-08-20T14:35:46.038-04:00
Don Julio - Hero ShotFor starters, a hero shot is one in which the product is showcased in all its splendor. Careful attention is placed on making the product look its very best. For this shot of Don Julio I knew I wanted to give the bottle some majesty by photographing it from a low angle. That low angle makes the bottle look tall, towering over the viewer and creating a position of dominance. Can't you hear the choir of angels singing in the background?
I also knew that I wanted a rich, moody image with lots of darks. I am partial to darker images, which is surprising to most people because the majority of the work I do are images on white backgrounds. But that's another story. I also tried a lifestyle type shot with glasses and lime slices but I wasn't feeling it and ended up scrapping it. Again, that's another story.
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