360 Rotations - Unitas Photography

Preparing your product for photography

To ensure your product gets represented properly and to its best ability I have created a guide to help you prepare your product for the photo shoot. Please take the time to make yourself acquainted with these guidelines in order to make the process productive and minimize problems.

360° Product Rotations

As a consumer, it is often very difficult to take action and commit to a purchase if one can not inspect a product. There are too many questions that are often unanswered by a written description or a solitary static image. Being able to view a product all the way around gets the consumer closer to that feeling of being able to handle a product.

The most common 360° rotation is shown along the Y axis. The product is placed on a specialized turntable, rotated and an image is taken at predetermined intervals. This creates a  typical spinning product view. Keep in mind that products can benefit from alternate rotations, such as along the X axis, that rotates the image front to back rather than side to side.

Since these rotations are created from multiple individual images, you can customize the rotations to fit your product's needs. Couple this with a few select static features images and you can give your customers an unparalleled  experience. I will work with you, your website manager or art department to ensure all products photographed in 360° will be delivered ready to implement seamlessly into your website.

Please note that a 360° view of your product requires specialized back end software to display your product in an interactive environment for your customers. There are too many available to list them all. Check with your website manager to ensure this service gets properly implemented into your e-commerce enabled site.

› The samples presented here are not fully responsive 360° product views and are only for demonstration purposes only.

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